With macro and micro influencers at the fingertips of many brands they are guaranteed sales, Social media is not only a place where people can view what others are doing but they can also present a façade to peers meaning people will copy the likes of Kim Kardashian to impress others. This means that they make more profit and more money can be pumped into the production of the products and less into the promotion. Brands that already have a mass following have followed suit. Kim Kardashian promoted the release of the new line by getting pictured by paparazzi and the images being shared online. With social media being such a vital part of everyday life being how we connect with our loved ones and keep up with our favourite Celebrities & brands such as Yeezy are using this to their advantage. Kanye is married to reality star royalty and Queen of selfies Kim Kardashian who has an Instagram following of 164 Million. Kanye West ‘creative Director of Yeezy’ had his thinking cap screwed on tightly when thinking of exposure for his brand and advertisement for the launch of Yeezy season 7.

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